Delivered entirely online (with some in-class courses available at our Des Moines locations), the Master of Arts in Strategic Communication is a perfect fit for both current communications professionals and those looking to enter the field. The program helps students across Iowa and the country strengthen their foundational skills in communications and gain advanced, specialized skills, arming them with a professional advantage that can pave the way for new opportunities. 

The MA in strategic communication emphasizes practical learning that can be applied to new and emerging forms of media and uses the latest technology to teach the latest technology. The program demonstrates examples of clear, concise, targeted, powerful communication, recognizing that today's media professionals need the know-how to adapt messaging to each unique audience.

Foundation courses emphasize core professional principles and concerns (communication, leadership, social media, and new technologies and venues). After completing the foundation requirements, students can branch out and explore their own professional and personal interests through a wide array of electives. The program is designed to suit driven students seeking to pursue advanced careers in:

  • Corporate communication
  • Organizational communication
  • Public relations
  • Integrated marketing
  • Advertising
  • Political and public-affairs communication
  • Health communication
  • Event planning
  • Risk communication
  • Professional writing
  • Non-profit campaigns

...among many other dynamic professions.

The degree program culminates in a capstone project in lieu of a thesis, which serves as a bridge between the academic program and the professional world.

Visit our website for information about the Master of Arts in Strategic Communication in Des Moines, or contact:

Jennifer Cooper
School of Journalism and Mass Communication  
Email: jennifer-l-cooper@uiowa.edu
Phone: 319-335-0510